The Feminine Approach

Mama’s coffee brings women farmers on board for the improvement of coffee production in Kenya’s coffee sector. The meticulous ability of women while picking, sorting and drying coffee beans avails to the market high quality beans. Biologically, women have more sensory glands hence a stronger sense of recollection which gives women an advantage as better tasters than men. People on the search for high quality beans have found women can source for coffee better than men due to at least the same reason.

Mama’s coffee has tailored the needs of the coffee industry to the women biological advantage. By so doing, women fill the gaps in the coffee industry to reach the highest heights in quality and efficiency sustainably.
In Kenya, most of the farm work in coffee plantations is done by women-planting, picking, weeding, sorting etc., women are better at cupping coffee due to their enhanced tasting capabilities, women work better in human resources are better managers and are better business negotiators. Which means women are evident along the whole coffee chain.

At Mama’s coffee we honor the indispensable need to recognise the input women bring to the coffee industry and join hands to make woman impossible to ignore. This approach of bring aboard women to the coffee production sphere adds value to the already existing structure for maximum productivity from the reservoir we have.